Every website is closely monitored for how “fresh” its documents are. When a document is no longer considered fresh, it is considered “stale”. To a search engine, a stale document signals that a document is low quality and should be recommended less. There are metrics in place to measure a document’s staleness. Simply, a document’s …
A lot of webmasters rely on traffic from Bing searches, but what happens if you lose all your traffic overnight? It could be that your entire site was completely removed from the index. This means every web page you’ve published can no longer be reached via Bing search. How To Check If You’ve Been De-Indexed …
Whenever I take on a new client, I get a little bit excited about all the easy wins that come from fixing the most common technical SEO issues. In this blog post, I’ll be highlighting what these issues are, why they’re important, and how to utilize them. The result from fixing technical SEO issues usually …
Publishing a new article is easy. Anybody can do it. Updating old content, though, is a discipline that many SEOs overlook. As you publish more content, you’ll start to rank for new keywords. All these new rankings will validate your process. If you’re ranking for new keywords, you’re on the right track, right? Well, I …
If you’re running a website, chances are you’re looking for ways to increase your conversion rate – that is, the percentage of visitors who take the desired action, such as clicking on a link or making a purchase. One common practice is to change the color of external links so that they stand out from …
It’s frustrating when you pour your heart and soul into a new blog post, only to have it seem like Google is ignoring it. Are you having indexing issues with getting new pages on Google? Don’t worry, you’re not alone. Many bloggers and website owners have indexing issues at some point or another. But …
With technical SEO, you’re mixing basic SEO knowledge with development skills. It’s hard to answer any technical SEO question because everything requires one person to take a really good look at it and try to come up with some creative solution for it. Example 1: Page Speed If your pages are loading slowly, something is …
Local directories are great. They’re great because, first of all, most of them are free. And the other thing is that having your business listed on a bunch of different local directories helps with your SEO so much. But why? What does it affect and why does it affect it? First of all, when Google …
What is SEO, or search engine optimization? SEO is a technique to help websites and businesses to get found easier online. If you started a business and you are offering painting as a service and your service area is Toronto, you want to make sure that anybody who is Googling for that service will find …
When promoting your local business, you have to keep your story straight. I’m referring to your business’ name, address, and phone number. In digital marketing, we call this your NAP (name, address, phone). There are more ingredients to consider, but these three are the most important. When you create a business listing on Google Maps, …