How Can You Improve Your Keyword Search Results

It is important to use keywords in your content in order to be able to rank higher in search engine results pages. This blog post will focus on how you can improve your keyword search results so that people who are looking for what you have to offer, see your site more often on the first page of Google.

If you have a blog, how can you improve your keyword search results? The answer to this question is simple: make it easier for people to find the information they are looking for. One way that you can do this is by optimizing your keywords as well as your content and images. You should also include links in the text so readers can easily navigate from one page to another on your site.

In this article, we will take a look at how to optimize your keywords and how these changes will affect how high up they appear in search engine results pages. This will help ensure that more of your visitors click through from search results!

1. Use keywords that are relevant

This seems like a no-brainer. Use the keywords that you’re trying to rank for? Well, duh. But it’s worth mentioning that most people start a blog post with one topic or idea, they tend to go off-topic or get into a tangent about something unrelated. The more relevant you are, and the better you can stay on topic, you more likely you will be to use more keywords related to your content topic.

2. Add keywords in the title and meta description

The title and meta description are great places to add your keywords. If you’re already ranking for a particular keyword, you likely have it in your title. There are many opportunities that are missed because a better keyword should be in the title of a post.

One post is ranking for two keywords. One keyword has a search volume of 100 and is ranking in position 6. The other keyword has a search volume of 500 and is ranking in position 14. The keyword with 100 search volume is performing better because it is featured in the title. A simple optimization would be to swap the keywords in the title, then watch as the higher search volume keyword jumps to page one. Having a much higher search volume, this keyword will bring more traffic to the page.

By adding the keywords to the meta description, you are signalling to the user that they’re in the right place. They can proceed with confidence. Clicking your page title will lead them to the content they are searching for.

3. Write with an SEO mindset

Understand what readers will be searching for when they are on Google. By making a small change in your writing style, you can target queries people are searching for. Most SEO writers have a fat list of keywords to target and keep in mind when producing their content. If you don’t have access to a list of keywords, then imagine you are looking for information related to the content you are producing.

A quick cheat for writing content for SEO is to use question-and-answer style writing. What is question-and-answer style writing? It’s exactly what you’re reading right now. You pose a question, then answer it immediately. This adds query-style keywords to your content.

4. Optimize Images With Alt Text and Captions 

Image SEO is often left unattended. The ranking power you get from it is a drop in the bucket compared to other ranking signals. Gain an edge over competitors by utilizing image SEO. You can quickly learn how to optimize images for SEO and do it for any posts you’re trying to rank higher.

5. Link Out to Other Pages

Search engines absolutely hate it when they land on a page and it’s a dead end. Where do they go from here? They reward pages that promote web traffic flow. To get web traffic flow working on your site, you need to provide an exit strategy. Link to other pages on your site (internal linking) or link to a relevant piece of content on a different website (external linking).

It’s a good practice to have at least one internal link and at least one external link on every page that you’re looking to rank higher. These are confirmed ranking signals that are non-negotiable.

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