Getting your business noticed online is easier than you think. There are lots of creative ways you can market your local business online–But where do you begin?
This is a common struggle for many new business owners, and this article is here to point you in the right direction. So keep reading, and you will learn the exact order that I do marketing for my local business clients that are just starting out.
Create Social Media Accounts
Social media is a great way for businesses to grow their online presence. Whether you have an account on Facebook, Twitter, or Instagram, it’s important that your business has one. It’s easy to set up social media accounts and they are free!
There are many benefits of having a social media account for your business:
- You can communicate with current customers and potential customers in real time about specials or events.
- It’s also a good way to get feedback from your customer base by asking them what they think about products or services without being pushy.
- Social Media is also the perfect place for any company looking to hire new employees because it gives you access to millions of people all over the world
Do you want to get your company’s name out there and attract new clients? Well, social media is the way to go! There are many different platforms that can help you do this. For example, Facebook has over 1 billion monthly active users. With that many people on the site, it would be silly not to take advantage of it for marketing purposes.
Build these social media accounts for your business:
- Facebook Page
- Instagram Account
Get on Google Maps ASAP
In this day and age, Google Maps is an essential tool for business owners. With the ability to search for nearby businesses, find directions from point A to point B, save places as favorites or add them to a list of “places you want to go,” it’s easy enough that even your kids can use it! The best part? It’s free.
Google Maps is an immensely powerful tool for business owners, with over one billion monthly active users. The truth is that most of us don’t think about how to use Google maps for our businesses, but it’s a powerhouse of opportunity waiting to be tapped into.
Draw attention to yourself by collecting reviews on google maps, which are available in both desktop and mobile formats. Ask customers for feedback and get them to leave a review. Reviews help your business to stand out and build trust in your community.
“100% of customers who find you online will check your reviews.”–Peter Krysik
Benefits of Using Google Maps:
- Google Maps is a powerhouse for finding customers
- It’s free to create
- All you need is a phone number and an address
- Start collecting reviews
- Keep people updated about your hours and services
Get Listed on Various Business Directory Websites
The number of websites that list the contact information for businesses is staggering. It’s a daunting task to get listed on many of these sites, so it’s important to know which ones are worth your time and energy.
Make sure you’re listing all of your social media accounts (Facebook, Twitter, Google+, LinkedIn) because this will help connect with potential customers who want more info about you or your business.
Get listed in as many relevant directories as possible – don’t limit yourself to just one site! You’ll be surprised how often people search using various keywords in order to find what they’re looking for. In fact, there are search engines specifically designed for finding local listings like Yelp.
If you are looking for a way to promote your business, then using a directory can be a good idea. They list businesses and allow the public to find them on their website or app. The best part is that directories like Yelp and Tripadvisor are free to use! What do you think? Is this something that interests you?
Don’t Forget to Download My FREE List of 22 Business Directories To Get Started
Benefits of using business directory websites:
- Reach even more customers
- Business directories are free to use
- There are so many, yet they are hard to find
Launch a Basic Website For Your Business
If you are looking to expand your business, it is important to have a website. A successful marketing strategy includes having a website that is designed specifically for the target market and audience. Not only can this help with brand awareness but it also allows for an increase in sales. There are many ways to create a website, ranging from DIY platforms like WordPress or Squarespace, which allow people without any coding knowledge to build their own site in minutes all the way up to hiring professional web designers at hefty costs. Whatever route you choose, make sure your site looks great on mobile devices too!
A website acts as a passive salesperson. The design, the content, and the call to action are the three essential components of your online marketing strategy. Your website is what you show prospects when they’re not actively looking for you. It can be difficult to know how much time and money it takes to build a great site that communicates well with prospective clients, but it’s worth it in order to stay competitive in today’s business world.
Benefits of having a website for your business:
- Your website is a digital business card
- Online storefront
- Acts as a “passive salesperson” – Brings leads
- Start to appear in Google searches
- Works as “free” advertising
Pay For Advertising
Have you ever wondered how to get your business noticed by people who are searching for products or services like yours? Paid advertising is one way to do this. In today’s world, where it seems that everyone has a blog and is trying to rank on Google, paid advertising can be tricky. There are so many options out there – Facebook ads, Twitter ads, Instagram ads…It can seem overwhelming!
Advertising produces the fastest, most immediate results. You can target individuals searching for specific products or services, and have your ad appear whenever they search for what you offer. They also allow you to set a budget so that you only spend as much money as necessary while still getting great results!
- Immediate results
- Build an audience over time
- Fast-track to finding what your customers are in the market for