Every page on your website is treated as its own entity. Each page requires special attention to detail, making sure the right keywords are being targeted and the basic technical requirements are being met.
Page Titles, URLs, and Headers
The biggest factors for establishing what a page is about comes down to how your page's data is crafted and formatted. By creating coherent page titles, URLs, and headers, you are giving your visitors a great user experience. It is also the first thing that a search engine will check when trying to establish and understanding of what your page is about.
Meta Descriptions
By default, every web page is created without a description. Although search engines require a proper description of your page, it does signal to them that you cared enough to provide one. The search result for your web page will display your description to people who have found it online.
Image Optimization
Adding images to your content is simple enough and is highly encouraged. There is often a lot of opportunity left on the table when it comes to image optimization. The most overlooked opportunities include alt text optimization, file naming, and reducing image file size to speed up load times.
Internal Linking
The silver bullet for increasing optimization across your entire site. By interlinking the pages on your website, you create a feedback loop for search engines. This deepens their understanding of what each page is about and it's relationship to other pages. This deep connection between search engines and websites helps to improve keyword rankings across the board.