A focus keyword is a term or phrase that is selected at the beginning stages of optimizing a page for search. By selecting a focus keyword, you can measure all the different variables that make up for ranking signals in SEO. In this blog post, I will cover how a focus keyword is found, selected, and used for optimization.
A focus keyword is an important word or phrase that you want to be found for when people search on a certain topic. If you really enjoy what you do, it can be hard to find the right focus keywords.
However, if your business has multiple products or services, then this task can become much easier. You just have to choose what your company does best and what customers are most likely looking for when they come across your website!
What is a focus keyword and why do I need one?
When someone looks up what you offer for their problem, they’ll likely use a search engine such as Google to find what they’re looking for. They don’t know what’s on your site until they click the link! Focus keywords are words or phrases that will help people find what we do even if it isn’t somewhere in our website name.
It is important to spend time coming up with focus keyword strategies so customers can figure out how what you offer relates to them and why what you provide might be worth buying from us over other companies.
We need to come up with an effective strategy of choosing which word or phrase would best represent what we want others to see when searching online.
How to find your own focus keywords
Finding a focus keyword can be time-consuming and difficult, but it doesn’t have to be!
There are some tools that can help you find what keywords might work best for what you want.
One option is Google’s keyword tool; they provide an estimate of monthly search volume in the US and suggested bid price per click.
The other option is Moz’s Keyword Explorer which has a variety of metrics on how people will actually interact with your site content based on their words or phrases entered into the form fields. Suggested bids are not available through this free service, so we recommend using them both together if possible.
How to keep track of your focus keyword’s usage
If you’re using WordPress, you have plenty of options for using an SEO plugin that can help you keep track of how well you’re using your focus keyword. With RankMath, you can enter the keyword you’re targeting as your focus keyword. It will give you a live editor that updates as you type. This gives you total control over content length, keyword density, and all other ranking signals that are proven to work.
The importance of having a focus keyword for your blog post
Having a focus keyword helps Google to rank your content higher in search results. By identifying the focus keyword for each post, you can avoid accidentally repeating focus keywords across other posts.
Now, what if someone is just getting started and does not have a list of potential focus keywords for their blog post ideas? Well, there are many ways to brainstorm what the topic may be. One idea is to find out what your audience wants information about or what they should know more about. This can be done by using surveys from within your social media accounts or even asking questions in live chats with customers on Facebook Messenger!
Another option is to use an online tool like UberSuggest which pulls up popular topics based on a keyword you enter into its search bar. These suggestions could help provide inspiration for future content so that you don’t spend time coming up with original ideas only to realize no one really cares about them anyway.
Common mistakes when choosing a Focus Keyword
Mistakes when choosing a focus keyword are what makes it such a difficult task. These mistakes include:
- Using too many keywords in one post
- not focusing on the right audience and what they want to know about
- Forgetting what is most important, your business! Instead of trying to write content for each keyword you’re targeting, remember that at the end of the day what people care most about are products or services offered by your company. This means making sure there’s some mention of them throughout all posts rather than just in only a few sentences as an afterthought.