What is a Keyword Research Tool

A keyword research tool is a computer program that helps you find what words people are searching for on the internet.

This can help your business because it allows you to understand what people want and what they are looking for, which will allow you to better serve their needs.

I recommend avoiding free keyword research tools because they are often very limited or their data is inaccurate.

What is keyword research?

Keyword research is the process of finding out what people search for online and how they use words to describe their searches.

The goal of a keyword research tool is to find keywords that have low competition, high traffic, and high conversion rates.

There are many tools available for keyword research

The difference between paid and free keyword research tools is what you get for what you pay.

Paid keyword research tools will generally give more accurate results and provide a wider range of search terms. They also allow users to drill down into all possible variations so that people can find what they want.

What to look for in a keyword research tool

A good keyword research tool will provide information on the number of monthly searches, Google ranking position, estimated click-through rate per search result page (CTR), suggested bid amount in AdWords (if applicable) and other related metrics such as average cost-per-click or CPC, difficulty score or DS, domain authority or DA 

You can also use a free version of these tools like Google’s Keyword Planner which provides great insights into how you can target your audience with specific keywords 

It’s important to remember that while there are many benefits to using a paid service over one that is free it may not always be necessary if you’re just starting out with blogging.

My recommended keyword research tools for

Google Keyword Planner  (free)

Keyword planner is a tool that is meant primarily for Adwords accounts. However, its extensive data on keyword suggestions is worth the bookmark.

I would recommend that you keep Google’s Keyword Planner bookmarked and refer back to it as needed when trying out new blog post topics or if you’re struggling with keywords.

Google Trends (free)

If you are unfamiliar with any industry-specific terms then I would start off by using a more general search engine like Google trends. You will be able to use this tool to see what people have been searching for over the past few years which can help give some insight into what blogs might cover those subjects well.

SEMrush (paid)

Using SEMrush is great for beginners who have some budget to spend. SEMrush will give you the what, when and where of what your competitors are doing in their digital marketing efforts.

This tool is great for keyword planning because it can be used to see what keywords they rank for and how many visitors they get per month from those rankings. You also have access to information like ad spend which can help with estimating costs related to running a successful campaign.

SEMrush provides a valuable service at an affordable price point for beginners who want insights into what’s happening behind-the-scenes as well as more advanced users who want to benchmark against people similar to them.

Ubersuggest (free)

One of the most commonly used free keyword research tools, Ubersuggest is what you need if your budget for keyword research tools is zero.

It’s not the most advanced tool but it does give you a good idea of what people are searching for in Google at any given time, and that can really help with content ideation as well as marketing efforts.

Ahrefs (paid)

My tool of choice is Ahrefs, which is what I use for my keyword research.

It’s a really powerful tool that not only gives you the number of searches per month and competition level, but also tells you what phrases are being searched along with their search volume and difficulty to rank on Google. It’s an invaluable resource if your business relies heavily on SEO or PPC campaigns to gain visibility in organic rankings.

Google Autosuggest (free)

If you take the time to learn all of Google’s search modifiers, you can get into some seriously deep keyword research. Start by typing a general idea for your keyword in the search bar and then press tab to cycle through what Google suggests. You can also type what you’re looking for in quotation marks and hit enter, which will give a range of including synonyms, plurals, misspellings, different tenses (e.g., “buy shoes” vs. “buying shoes”), etc.–all this information is based on what people are actually searching for!

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